BFCM 2026 benchmarks
Computed from the tracker's published evidence (generation bfcm-visual-daily-20261112-mwd349yx-mwd34ad1-46, published 2026-11-12). Tracking started 2026-11-10. Figures change as new observations arrive; nothing here is estimated or carried over from earlier years.
When brands start BFCM
First observed means the first time our tracker saw the offer, not the day the brand launched it.
n = 146 brands. 23 brands already had a BFCM offer live the first time we checked, so their start date is unknown and before tracking. 0 brands first observed with a BFCM offer after an earlier check without one. 123 brands not yet observed with a BFCM offer: that is unknown, not proof of no offer.
No brand has yet been first observed with a BFCM offer after an earlier check without one. This curve fills in as daily checks continue.
By category
| Category | Brands (n) | Live at first check | First observed later | Not yet observed | First observed by date |
|---|---|---|---|---|---|
| Other | 46 | 6 | 0 | 40 | — |
| Wellness | 17 | 7 | 0 | 10 | — |
How deep the offers go
Per BFCM deal: one brand's stated discount counts once, however many pages, products or days it appeared on. Median and the middle half (quartiles) of the stated percentages.
| Offer type | Deals (n) | Brands (n) | Median | Middle half |
|---|---|---|---|---|
| Flat % off | 10 | 10 | 50% | 42.5% – 50% |
| Up to % off (a maximum, not a typical discount) | 12 | 12 | 43% | 33% – 50% |
By category
| Category | Flat: deals (n) | Flat median | Up to: deals (n) | Up to median |
|---|---|---|---|---|
| Other | 4 | 45% | 1 | 60% |
| Wellness | 4 | 50% | 3 | 43% |
Offer mechanics
Share of 23 BFCM deals from 23 brands, detected from each offer's own captured text. One offer can use several mechanics.
| Mechanic | Deals | Share |
|---|---|---|
| Sitewide % off | 4 | 17% |
| Tiered (spend more, save more) | 1 | 4% |
| Buy one, get one | 0 | 0% |
| Gift with purchase | 4 | 17% |
| Free shipping | 4 | 17% |
| Bundle | 1 | 4% |
| Straight % or $ off (no other mechanic) | 11 | 48% |
| None of these detected | 1 | 4% |
5 categories with fewer than 5 brands with BFCM evidence are not shown on their own; they are still counted in the overall figures.